Service Management : An integrated approach

Description

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy. Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

Details

Author(s)
Bart Van Looy, Paul Gemmel, Roland Van Dierdonck
Format
Paperback | 544 pages
Dimensions
191 x 243 x 28mm | 998g
Publication date
16 Apr 2013
Publisher
Pearson Education Limited
Publication City/Country
Harlow, United Kingdom
Language
English
Edition statement
3rd edition
ISBN10
027373203X
ISBN13
9780273732037
Bestsellers rank
1,211,367

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