Essentials of Marketing

Description

Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273727729) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Details

Author(s)
Dr. Frances Brassington, Dr. Stephen Pettitt
Format
Paperback | 624 pages
Dimensions
196 x 264 x 24mm | 1,322g
Publication date
04 Dec 2012
Publisher
Pearson Education Limited
Publication City/Country
Harlow, United Kingdom
Language
English
Edition statement
3rd edition
ISBN10
0273727648
ISBN13
9780273727644
Bestsellers rank
362,905

Warning: fopen(/home/clark/irondownload.com/public_html/includes/../datas/recent-view-books.txt): failed to open stream: Permission denied in /home/clark/irondownload.com/public_html/includes/write_recent.5.6-7.0.php on line 36

Warning: fwrite() expects parameter 1 to be resource, boolean given in /home/clark/irondownload.com/public_html/includes/write_recent.5.6-7.0.php on line 37

Warning: fclose() expects parameter 1 to be resource, boolean given in /home/clark/irondownload.com/public_html/includes/write_recent.5.6-7.0.php on line 38