Principles of Marketing

Description

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Details

Author(s)
Dr. Frances Brassington, Dr. Stephen Pettitt
Format
Paperback | 1296 pages
Dimensions
197 x 266 x 48mm | 2,300g
Publication date
15 Dec 2006
Publisher
Pearson Education Limited
Imprint
FINANCIAL TIMES PRENTICE HALL
Publication City/Country
Harlow, United Kingdom
Language
English
Edition statement
4th edition
Illustrations note
col. Illustrations
ISBN10
0273695592
ISBN13
9780273695592
Bestsellers rank
1,466,827

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